Hi, I’m Georgia, a vegemite eating, martini drinking Australian, who has spent her life obsessing over counter culture and how it brings people together…
Whatever it is, the way you intertwine human connection into your strategy will define how long and lasting your impact will be.
From Perth Australia, to Paris France via London and Stockholm,
Georgia McDonnell-Adams is a hands-on creative with a strategic mind.
She’s also an inveterate brand junkie with an enviable background in cultural marketing. Over 20+ years in the drinks, fashion and music industry, Georgia has worked with iconic brands including Absolut Vodka, Pernod Ricard Business Global Head Quarters, Madre Mezcal, Boiler Room and most recently AMFE.
Leaving Australia in the early 2000s, she has traversed continents to reach global culture and brand headquarters in London, Stockholm and now Paris.
At each stage she’s proven adept at defining partnerships and leveraging creative in a way that deepens connections and delivers on an immersive and visceral level, developing brand strategies into tangible, memorable moments.
Outside office hours Georgia serves on the board of directors for the Nighttime Foundation, a ‘defender of the dark’ steering projects that empower communities and cultivate culture, demonstrating the positive impact and economic upside of what happens in a city after nightfall.
